Award-Winning Podcaster Turned Media Mogul
CLIENT FEATURED IN
ABOUT THE CREATOR
Top US podcaster with the #1 podcast within their genre.
Two-time NYT Bestselling author and founder of an independent media company who has established a powerful voice in the podcasting industry.
MY ROLE
As Account Lead and Lead Strategist, I was hired to shift public perception from "just a podcaster" to a legitimate media mogul, showcasing numerous accolades and establishing the creator as a significant force in the media landscape.
Two-time NYT Bestselling author and founder of an independent media company who has established a powerful voice in the podcasting industry.
DETAILS
Hired to bring the brand to life both on and offline, I sourced, onboarded, and built a team of content creators, publicists, and reputation managers to execute my strategic roadmap for shifting public perception of this well-known voice but not well-known face.
Through our collaborative work, we reached over 1.3 million people through social campaigns, video-first messaging, and press opportunities.
Due to my efforts, the creator was able to own their branded search term on Google by 90% – a significant increase from just 25% when we began working together.
This creator is now well-recognized in the industry and is well on their way to becoming a household name – known for storytelling capabilities on a macro scale.
2.6 billion+ downloads
During our time working together, my PR pitching, strategic counsel, and brand consulting contributed to our creator reaching this milestone across all hosted podcasts.
#1 podcast
During our partnership, this podcaster’s top podcast consistently held the #1 ranking globally and in the U.S. for its respective genre.
#1 NYT Bestselling Author
Throughout our work together, this top podcaster published two books – both which were instant New York Times Bestsellers. Our #BookTok campaign and PR pitching was a large component to this success.